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Lowes Home Improvements Decides to Cancell Naming Rights..Will go Back to Charlotte Motor Speedway in 2010

July 31, 2009

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Lowe’s has decided not to renew its naming-rights deal at Lowe’s Motor Speedway after this year, ending an 11-year relationship that began as the first racetrack naming-rights sponsorship.

After more than a year of renewal talks, the home improvement retailer informed Speedway Motorsports Inc., the track’s parent company, of its decision within the last two weeks, industry sources said.

The initial 10-year, $35 million deal ran through 2008 and last year the two sides agreed on a one-year extension through 2009 when they could not finalize a long-term deal. Talks continued this year, but the two sides have not been able to reach an agreement.

Sources said it’s not inconceivable for Lowe’s to change its mind, given that five months remain on the current deal and the unpredictable nature of the economy, but such a change of heart is considered unlikely.

Marcus Smith, president and general manager of Lowe’s Motor Speedway, said, “Both companies have benefitted as strategic partners for 11 years and we are finishing a one-year extension. Currently, we’re still working on and discussing the components of another extension to continue our relationship. Those components have not been finalized, but the process is moving along and we are confident to have this completed in the near future.” Listen Now

King Kyle and Jamie Mac in Search of Two Different Things. Both Equally Important to Both!

July 31, 2009

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While the immediate future of Kyle Busch is up in the air — he has six more races to make the Chase — the long-term future is of a concern for Jamie McMurray.

Update:

Despite the news that Jamie McMurray is the odd man out at Roush Fenway Racing, the popular racer remains a realist.

The announcement that he was the fifth man at RFR really came as “no surprise.” After all, everyone in the garage understood that Roush would have to pare down to four teams for 2010.

What’s next? McMurray’s best bet: In the four seasons since moving to Roush, McMurray has never averaged better than 20th in the point standings. Although Yates Racing remains an option to McMurray, certainly, he would be a better fit with the Ganassi organization where he experienced relative success. McMurray functions well as a contributing teammate and would be an asset to any sponsor.

And McMurray knew the sponsorship agreements. He knew that his teammates — Matt Kenseth, Greg Biffle and Carl Edwards — had all recently extended their contracts. And he knew that UPS had a three-year deal with David Ragan. Listen Now

Meet the NEW Mustang! Too Nationwide Series in 2010?

July 31, 2009

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In a meeting between NASCAR and Nationwide Series team owners, plans for the 2010 rollout of the new Nationwide Series racecar coalesced around a schedule that likely will include 5-6 races in 2010 before the cars go full time in 2011.

“Right now the consensus is that the latter part of the year, we’ll go to three intermediate tracks or ovals — because it may include a Richmond or something else — and in the first part of the year, the first half of the year, it looks like we’re going to try to tackle potentially two speedways, Talladega and Daytona,” NASCAR vice president of competition Robin Pemberton said of tentative plans for 2010.

Pemberton said NASCAR hopes to have a rollout schedule finalized before the Nationwide and Sprint Cup races Aug. 8-9 at Watkins Glen. Listen Now

NASCAR TV Rating for Chicagoland and Indy Allstate 400

July 31, 2009

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  • TV Ratings for Indy posted: ESPN’s live coverage of the Brickyard 400 NASCAR Sprint Cup Series race at Indianapolis Motor Speedway scored a final household coverage rating of 4.8, making it the highest-rated NASCAR Sprint Cup race on cable so far this season. And the average viewership of 6,487,450 made it the second most-viewed NASCAR Sprint Cup race ever on ESPN, exceeded only by last year’s Indianapolis event (6,667,729). The race was also the most-viewed NASCAR Sprint Cup race on any network since the Talladega race in April. The rating was a six percent drop from last year’s 5.1 on ESPN and was close to the 4.9 rating for ESPN’s telecast of the 2007 race

  • TV Ratings for Chicago posted: TNT concluded its portion of the NASCAR Sprint Cup season with a 3.0/6 for racing from Chicagoland Speedway. That’s down -6% from last year’s 3.2/7. For the 2009 season, NASCAR on TNT averaged a 3.3/8, down -8% from last year’s 3.6/8
  • Sweet Sarah Fisher will race this weekend for the first time since June and MORE INDY CAR NEWS!!

    July 31, 2009

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    Sarah Fisher officially goes back to work Saturday night at Kentucky Speedway, the result of many hours working behind the scenes.Since finishing 17th at Texas Motor Speedway six weeks ago she has continued her hands-on experience running Sarah Fisher Racing, an ongoing tutorial that has made her eager for the Meijer Indy 300 just to see how the preparation will pay off. Her return at Kentucky is fitting, considering it’s where she earned her first pole (2002) and podium finish (third) in 2000, and where sponsor Dollar General debut a year ago as primary sponsor of her No. 67 Dallara/Honda on a limited basis.

    “If I had my way I’d be on the track every week,” said Fisher, who will also race at Chicagoland and Homestead-Miami Speedway this season. “But with the schedule and with Dollar General wanting (to sponsor) oval races, I’m just happy with doubling the number of events we run. The idea of more races has come up, but it’s a matter of what you can in most of these places. Hopefully, we’ll do more races next year.” Listen Now

    Queen Danica Patrick Taking Time to “PONDER” 2010

    July 31, 2009

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    SPARTA, Ky. — Danica Patrick knows it’s tempting to hurry up and make a decision about her racing future. She also knows it probably wouldn’t be good for business.

    The IndyCar star said Thursday while there’d be a sense of relief if she simply made up her mind about where she’ll drive next year — be it IndyCar, NASCAR or somewhere else — she’s in no rush.

    “I think there’s that thought that it would be nice to finish things up and move on, on the other hand it’s a really big decision what I’m going to do,” she said. “I don’t want to string it along, but also what should I do? I really don’t know.”

    Patrick is in the final year of her contract at Andretti-Green Racing, and she’s made little secret of her interest in NASCAR. She recently toured several NASCAR shops in North Carolina, including the home of points leader Tony Stewart. Listen Now

    Kyle Busch to Start Truck Team?

    July 31, 2009

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    In a recent acticle,Kyle Busch discussed his interest in being a team owner in one of NASCAR’s top series “down the road.” From what we are hearing, “down the road” might mean 2010.

    There have been rumors in the past about Kyle Busch either buying out current Truck Series owner Billy Ballew or starting his own team from scratch. Busch has been driving trucks for Ballew since the 2005 season, and it is widely known that he is not paid by BBM and takes none of the winnings. Now it appears that Busch could be competing against Ballew next season.

    3rd Annual Lucas Oil Go-Kart Shootout Set for

    July 31, 2009

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    JACKSONVILLE, FL (July 30, 2009)- The 3rd annual Lucas Oil Go-Kart Shootout has been set for Friday, Saturday and Sunday, October 30-31st and November 1st and will be presented again by 5-time national dirt late model champion driver Earl Pearson Jr. This year’s mega event will take place at the new Iron City Motorsports Complex in Blacksburg, South Carolina. The feature event of the weekend will again be the Lucas Oil Pro Class that will pay $8,000 to win on Sunday November 1st. The Lucas Oil Shootout weekend will start on Friday October 30th with registration, tech inspection and practice on Friday night. Then on Saturday October 31st racers will compete in a full schedule of multiple classes paying money and contingency awards. On Sunday November 1st the schedule of events will be highlighted with the Lucas Oil Pro Class paying $8,000 to win with a unique qualifying format of qualifying and heat races to make the 30 kart starting field. All 30 drivers starting the Lucas Oil Pro Class feature will receive cash awards. Listen Now

    Ron Fellows Testing at Road Course

    July 28, 2009

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    kgkiradio.com friend, the #09 of Ron Fellows is testing Tuesday at the Carolina Motorsports Park road course in Kershaw, SC in preparation for the race at Watkins Glen on August 9th. Fellows joins the Race Report as a part time co-host when scheduling permits. We wish Ron and the 09 crew the best of luck at “The Glen”

    GEORGIA STOCK CAR RACING JULY 30-AUG. 6, 2009

    July 28, 2009

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    “An empty seat is a tragedy” – Humpy Wheeler

    To our readers: This newsletter was started three years ago to help
    fans know more about upcoming shows at area tracks, and to help tracks
    attract more paying fans.
    Each issue has included “Promotion ideas” for track operators.
    This issue reprints a bunch of those ideas.
    Most readers, of course, don’t promote tracks, but we encourage you -
    if you see a good idea – to copy it and email it to your favorite track
    promoter. Copy and email the whole issue if you want.
    Some of these ideas are silly, some are useless, and some are three
    years old, but there’s a few in here that can help any promoter have a
    better show and put more butts in the seats.

    This week’s track schedule is at the end. Listen Now

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